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Here are my top three suggestions to help set those expectations.
Out and about – policies such as ‘being out and about on our business’ can help clarify what’s expected from your employees when they’re networking or attending a client/customer’s site. What they wear, whether they drink, what they pay for (to name a few) can all create challenge so a few lines in a policy can save much embarrassment (and the odd disciplinary!).
‘Side hustles’ – how do you feel about employees working outside of your organisation (perhaps for themselves or another company)? Is that ok, something you encourage, is it a complete ‘no-no’? Having a policy that requires employees to explain their intentions for work outside of your organisation can mean difficult conversations are avoided and you ensure they’re not working in breach of the Working Time Regulations (along with much more).
Social media – your employees can be your greatest asset, or your biggest risk. Set out what you consider is appropriate and how employees can use social media as a force for good (of course explaining what might happen if they don’t!).